A marketing email with a corresponding landing page for the auto dealer community, promoting a new technology that helps dealers identify unscrupulous third party lead providers who advertise online while impersonating the dealer, and then sell the leads they generate back to the dealer.

This design was created in collaboration with the client’s marketing department.  At client request the email is image-oriented, but also includes the full text of the promotional message at the bottom in case the recipient blocks images on their email reader.  Once clicked through, the dealer is taken to a custom landing page which collects their contact info and remails it to the company’s sales staff (a copy goes also to the dealer so they can check their information and know that their message was received).  After they fill out the form, the dealer is taken to a “thank you” page that invites them to explore other areas of the site and the company’s products.

This company has been using email marketing for some time, but the addition of landing pages has now increased the lead response exponentially.