An email template for a system that automatically emails subscribers to this client’s blog once per day on any day he adds new postings to the blog.  This assures that fans of his material get quick notification of any content, stay involved, and have an easy way to view and share his content freely.

The template includes a look/feel that mirrors the site, easy links to his site’s major static content, an index that jumps down to excerpts of new posts that appeared that day, short excerpts of each post, an “email to friend” link for each excerpt, an audio feature that reads the excerpt out loud, and of course the mandatory unsubscribe link at bottom.  The email looks the same in every email reader (including the notorious Google and Yahoo readers), and degrades well to a nicely formatted text-only email if the subscriber has images turned off in their email reader.

Visitors to the client’s website see a “subscribe to blog” link on every page, which sends them through an easy double opt-in process using a look/feel format that is close to the sample you see here.  This assures very clean lists and no risk of generating spam.

We chose Feedblitz as the provider for the subscription service, which offers a very nicely functioning blog subscription engine that is well priced and adequate for most basic blog needs.  It keeps an eye on his RSS feed, manages all his subscriptions, and mails out the newsletter automatically without him having to lift a finger.