An email marketing campaign for an automotive SEO technology company celebrating its recent high-visibility award wins from two important industry organizations.

Annual awards from these respected entities really carry some weight in the auto dealer community.  As you can imagine, the budgets of dealerships are cut to the bone at the moment, and all that are still in business are racing to cut costs by chopping traditional marketing and investing in online reputation and SEO.  So this has become a very competitive space with many competing claims about which vendor is getting the best results.

We put the awards front and center here and amplified their message with some straightforward copy.  The company spokescharacter is shown leaning confidently against her awards, while the backdrop places real dealer review quotes as wallpaper on a powerful gradiated blue background.  A detailed call to action offers a free report that gives a dealership a true view of where they stand online, allowing the dealer to gauge exactly the value that hiring them would provide before spending a dime.

Leads from these emails feed first into a data collecting landing page and then into a remailer that sends the dealer a confirmation message with the information they submitted and company contact info.  The company receives the info as well, coded for easy tracking.

These emails “degrade” well into well formatted plain text if the recipient is offline or has images shut off in their email reader.