The first in a series of quick glance case studies documenting some very effective SEO and online reputation work by an auto dealer-oriented SEO provider. Auto dealers don’t have patience for long discourses on strategy and results; they want cogent facts and information that allow them to make well informed decisions quickly.

A set of powerful charts runs down the right side, just below an enthusiastic dealership quote, showing quickly how well this strategy has succeeded.  Summary graphs at bottom give exact details on ROI.  Short descriptions of each stage of the dealer’s strategy lead to the conclusion paragraph at bottom.

This sheet is fitted with margins allowing it to be printed comfortably on any home or office printer without clipping or resizing, or it can be emailed for easy review online.

This advice onesheet, for handing out to spa owners at event and for download by spa owners, was edited down from a much larger piece.  It has a basic but clean design scheme that will print fine on a home or office printer.

Many small businesses lack a cogent strategy for gathering positive online reviews, though online reviews factor large in customer decisions.  This piece lays out the basic idea and explains the powerful effect that can result.

A new look and feel for an interesting series of case studies published by a leading online reputation management technology provider to the auto industry.

Previously, though the data was very good, the look was text intensive and difficult to read, making the reader really work to get through the material. Since the audience is car dealership owners, there was a need to greatly simplify and spread out the content so it could be digested more easily and deliver the major points. (more…)

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