A new fully featured website for The Steve Alexander Group, a powerful San Diego-based communications company that provides a full range of services to both the public and private sector.

The site harnesses compelling animation, the latest blogging and social media strategy, as well as classic capability descriptions to showcase the Group’s unique vision and strengths.

The header for the site uses an animation of a light bulb with a spinning Earth overlay, out of which various trademarked slogans emerge to highlight the major points of each page.

The home page allows visitors to jump quickly to service offerings, or to browse recent blog postings either as a list of headlines or as an excerpted version of the latest post.  Once the visitor clicks deeper into the site, the sidebar changes to a list of headlines.  A handy link below allows a visitor to subscribe to the blog;  they can choose either to receive instant emails alerting them to new posts or receive summaries in a weekly digest form.

The blog itself has all the bells and whistles a reader could want — simple indexed navigation to major content areas, easy two-click sharing to any social media site (Twitter, Facebook, Digg, etc), and moderated discussion and commenting.  It greatly boosts the search engine profile of the site, as it keeps content fresh and continually adds new keyword-rich pages to the site, providing plenty of new fodder every time the site is indexed by Google, Bing, or Yahoo.  From the contributor side, adding new posts with text, images, video, etc. is a simple process using the secure backstage area that can be accessed from any browser (even via PDA or cell phone).  As recognized thought leaders in communications strategy, this area will be heavily used by the company and be a key educational tool for current and prospective clients.

The site design sits in a subtly 3D looking frame that seems to float slightly above the page, with corners turned down to touch at bottom right and left.  Colors feature blue (signifying dependability, reliability, and calm) balanced by a secondary orange tone (which radiates vitality, action, stimulation, etc).  The combination gives a highly professional look without distracting from the main content delivery.

A handy tab at top left allows visitors to bookmark the site for easy access in the future.

The latest incarnation of our company website utilizes twin bullhorns at the top to illustrate our ability to amplify the marketing power, creativity, and reputation of any organization.

In order to let the content take center stage, the site look and feel is deliberately neutral and understated in muted grey set against a white backdrop. Intuitive navigation, fast loading, and ease of use was of paramount concern. (more…)

Honkey tonker Grant Langston’s new website went live today, in preparation for his sixth album release. From a design standpoint, we created a straightforward, easily navigable look with some touches of country flair, placed in a color scheme that hints at old leather. The focal points are two big worn boots that appear on every page, mirroring Grant’s larger than life musical personality and real, no gimmicks songs and performances.

This is a fully featured WordPress-based music website, modern and webby in every way. It is built on the basic WordPress blogging system, but heavily hacked to allow Grant to use the administration area as a full blown content management system. Every aspect of the site is built in templates, so he can update everything easily from pictures to text to photos to calendar dates to video with no programming or coding, and no risk to damaging any page accidentally. (more…)

For a detailed portfolio of work prior to 2009, please visit:

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