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	<title>amplitudecreative.com</title>
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	<pubDate>Mon, 25 Mar 2013 07:29:43 +0000</pubDate>
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		<title>Album Artwork: Todd Herfindal Singles</title>
		<link>http://amplitudecreative.com/2013/03/25/album-artwork-todd-herfindal-singles</link>
		<comments>http://amplitudecreative.com/2013/03/25/album-artwork-todd-herfindal-singles#comments</comments>
		<pubDate>Mon, 25 Mar 2013 07:15:53 +0000</pubDate>
		<dc:creator>Duff Ferguson</dc:creator>
		
		<category><![CDATA[Photo Manipulation]]></category>

		<category><![CDATA[album art]]></category>

		<guid isPermaLink="false">http://amplitudecreative.com/?p=1520</guid>
		<description><![CDATA[
			
				
			
		

Todd Herfindal is an incredible singer songwriter guitarist who&#8217;s been heard all over the place in feature films and television like Grey&#8217;s Anatomy, Army Wives, The League, Scrubs, Next, Men In  Trees, etc. But you don&#8217;t need to know any of that to just enjoy his full blast roots pop and melodic voice.

In advance [...]]]></description>
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		<title>SEO : #1 Google position for AmplitudeCreative.com</title>
		<link>http://amplitudecreative.com/2012/09/11/seo-1-google-position-for-amplitudecreativecom</link>
		<comments>http://amplitudecreative.com/2012/09/11/seo-1-google-position-for-amplitudecreativecom#comments</comments>
		<pubDate>Tue, 11 Sep 2012 17:51:39 +0000</pubDate>
		<dc:creator>Duff Ferguson</dc:creator>
		
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://amplitudecreative.com/?p=1504</guid>
		<description><![CDATA[
			
				
			
		
Over the year since our last update, Google has continued to hone its organic search algorithms aggressively to root out sites using &#8220;black hat&#8221; SEO techniques. Our hat is off to them: the web surfer is the clear winner here.
Content is still, and will always be, the heart of best practice SEO. And as a [...]]]></description>
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		<title>Brand Watch : Best Practices for Mobile Email Signatures</title>
		<link>http://amplitudecreative.com/2012/08/07/brand-watch-best-practices-for-mobile-email-signatures</link>
		<comments>http://amplitudecreative.com/2012/08/07/brand-watch-best-practices-for-mobile-email-signatures#comments</comments>
		<pubDate>Tue, 07 Aug 2012 17:20:41 +0000</pubDate>
		<dc:creator>Duff Ferguson</dc:creator>
		
		<category><![CDATA[Brand Watch : Notes on Corporate Branding and Culture]]></category>

		<category><![CDATA[email marketing]]></category>

		<guid isPermaLink="false">http://amplitudecreative.com/?p=1497</guid>
		<description><![CDATA[
			
				
			
		
If your cell phone is a smart phone, you&#8217;re not alone: Nielson recently reported that one in two US mobile subscribers is using a smartphone, up from 40% in May 2011. Not surprisingly, one of the top five apps used is Gmail.
Most smartphones come preloaded with a product-oriented email signature in the hopes that you&#8217;ll [...]]]></description>
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		<title>Photos : Felsen at Good Hurt</title>
		<link>http://amplitudecreative.com/2012/07/01/photos-felsen-at-good-hurt</link>
		<comments>http://amplitudecreative.com/2012/07/01/photos-felsen-at-good-hurt#comments</comments>
		<pubDate>Mon, 02 Jul 2012 06:36:49 +0000</pubDate>
		<dc:creator>Duff Ferguson</dc:creator>
		
		<category><![CDATA[Live Music]]></category>

		<guid isPermaLink="false">http://amplitudecreative.com/?p=1495</guid>
		<description><![CDATA[
			
				
			
		
Andrew Griffin&#8217;s pop-tastic Felsen just completed their 14 city, 6000 mile tour at the Good Hurt nightclub in Los Angeles. To see more images, click here.
]]></description>
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		<title>Case Studies : Spa Marketing</title>
		<link>http://amplitudecreative.com/2012/06/27/case-study-spa-marketing</link>
		<comments>http://amplitudecreative.com/2012/06/27/case-study-spa-marketing#comments</comments>
		<pubDate>Wed, 27 Jun 2012 20:28:37 +0000</pubDate>
		<dc:creator>Duff Ferguson</dc:creator>
		
		<category><![CDATA[Case Studies]]></category>

		<category><![CDATA[Case Study]]></category>

		<guid isPermaLink="false">http://amplitudecreative.com/?p=985</guid>
		<description><![CDATA[
			
				
			
		
These case studies, written and designed for a leading online spa resource and wellness company, profile their best clients around the world and demonstrate the effectiveness of their marketing opportunities.
Interviews with spa directors and details about their activities are boiled down to their essence for a quick, upbeat read.
The styling is drawn from a recently [...]]]></description>
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		<title>Video : TV Commercials</title>
		<link>http://amplitudecreative.com/2012/06/24/video-tv-commercials</link>
		<comments>http://amplitudecreative.com/2012/06/24/video-tv-commercials#comments</comments>
		<pubDate>Mon, 25 Jun 2012 06:24:56 +0000</pubDate>
		<dc:creator>Duff Ferguson</dc:creator>
		
		<category><![CDATA[TV Commercials]]></category>

		<guid isPermaLink="false">http://amplitudecreative.com/?p=961</guid>
		<description><![CDATA[
			
				
			
		
This 50-year old precious metals investment company was the largest financial advertiser on Fox News last year, with a series of hard-hitting direct response commercials that delivered dependable leads day after day.
For several years, one 0:60 commercial, which featured the company CEO discussing the product and showing a representation of the company&#8217;s office space at [...]]]></description>
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		<title>The Instrument Place</title>
		<link>http://amplitudecreative.com/2012/04/16/the-instrument-place</link>
		<comments>http://amplitudecreative.com/2012/04/16/the-instrument-place#comments</comments>
		<pubDate>Mon, 16 Apr 2012 11:46:57 +0000</pubDate>
		<dc:creator>Duff Ferguson</dc:creator>
		
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://amplitudecreative.com/?p=1517</guid>
		<description><![CDATA[
			
				
			
		
Coming soon to a browser near you&#8230; theinstrumentplace.com!
]]></description>
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		<title>Package Design : Chilanthropy</title>
		<link>http://amplitudecreative.com/2012/03/24/package-design-chilanthropy</link>
		<comments>http://amplitudecreative.com/2012/03/24/package-design-chilanthropy#comments</comments>
		<pubDate>Sun, 25 Mar 2012 05:55:24 +0000</pubDate>
		<dc:creator>Duff Ferguson</dc:creator>
		
		<category><![CDATA[Packaging]]></category>

		<guid isPermaLink="false">http://amplitudecreative.com/?p=933</guid>
		<description><![CDATA[
			
				
			
		
Chilling.
Being philanthropic.
Two things that go very well together, particularly when you&#8217;re talking about Chilanthropy, Rey Herrera&#8217;s new high-end candle company that is literally on fire here in Los Angeles. Not only are the candles gorgeous, but a portion of the proceeds go to a variety of deserving charities around the globe.
In April, the two-year old [...]]]></description>
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		<title>Webisodes : Customer Testimonials</title>
		<link>http://amplitudecreative.com/2011/06/22/webisodes-customer-testimonials</link>
		<comments>http://amplitudecreative.com/2011/06/22/webisodes-customer-testimonials#comments</comments>
		<pubDate>Wed, 22 Jun 2011 18:39:33 +0000</pubDate>
		<dc:creator>Duff Ferguson</dc:creator>
		
		<category><![CDATA[TV Commercials]]></category>

		<category><![CDATA[Webisodes]]></category>

		<guid isPermaLink="false">http://amplitudecreative.com/?p=950</guid>
		<description><![CDATA[
			
				
			
		
Following an extended period of bad press driven by some nuisance lawsuits (since dismissed), a 50-year-old company was left with a black eye on its reputation that was hard to heal online. There was a remarkable disconnect between the actual experience of real clients and what was written about the company in the press and [...]]]></description>
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		<title>Brand Watch : Titleist Golf Balls</title>
		<link>http://amplitudecreative.com/2010/06/24/brand-watch-titleist-golf-balls</link>
		<comments>http://amplitudecreative.com/2010/06/24/brand-watch-titleist-golf-balls#comments</comments>
		<pubDate>Thu, 24 Jun 2010 08:25:31 +0000</pubDate>
		<dc:creator>Duff Ferguson</dc:creator>
		
		<category><![CDATA[Brand Watch : Notes on Corporate Branding and Culture]]></category>

		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[branding]]></category>

		<category><![CDATA[golf]]></category>

		<category><![CDATA[Los Angeles]]></category>

		<guid isPermaLink="false">http://amplitudecreative.com/?p=883</guid>
		<description><![CDATA[
			
				
			
		

I was struck recently by this brand advertising television spot from Titleist which hits on all cylinders:  emotional resonance, robust messaging, and strong production value.
The commercial opens with a beauty shot of the famous Titleist ball (shot larger than life) lying on a gorgeous sward of green grass, next to a headline of &#8220;Stories of [...]]]></description>
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