<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	>

<channel>
	<title>amplitudecreative.com</title>
	<atom:link href="http://amplitudecreative.com/feed" rel="self" type="application/rss+xml" />
	<link>http://amplitudecreative.com</link>
	<description></description>
	<pubDate>Thu, 01 Jul 2010 00:28:16 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.7</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Favicon : Perry Reece Casting</title>
		<link>http://amplitudecreative.com/2010/06/27/favicon-perry-reece-casting</link>
		<comments>http://amplitudecreative.com/2010/06/27/favicon-perry-reece-casting#comments</comments>
		<pubDate>Mon, 28 Jun 2010 01:08:16 +0000</pubDate>
		<dc:creator>Duff Ferguson</dc:creator>
		
		<category><![CDATA[Favicons]]></category>

		<guid isPermaLink="false">http://amplitudecreative.com/?p=920</guid>
		<description><![CDATA[
			
				
			
		
A new favicon for the unique, understated website of Perry Reece Casting of Los Angeles, one of the premier casting agencies in the city.
On the website, the company name is rendered in a playful, friendly manner, as is the entire site.  To continue with this tone, the new favicon uses the initials of the company, [...]]]></description>
		<wfw:commentRss>http://amplitudecreative.com/2010/06/27/favicon-perry-reece-casting/feed</wfw:commentRss>
		</item>
		<item>
		<title>Brand Watch : Titleist Golf Balls</title>
		<link>http://amplitudecreative.com/2010/06/24/brand-watch-titleist-golf-balls</link>
		<comments>http://amplitudecreative.com/2010/06/24/brand-watch-titleist-golf-balls#comments</comments>
		<pubDate>Thu, 24 Jun 2010 08:25:31 +0000</pubDate>
		<dc:creator>Duff Ferguson</dc:creator>
		
		<category><![CDATA[Brand Watch : Notes on Corporate Branding and Culture]]></category>

		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[branding]]></category>

		<category><![CDATA[golf]]></category>

		<category><![CDATA[Los Angeles]]></category>

		<guid isPermaLink="false">http://amplitudecreative.com/?p=883</guid>
		<description><![CDATA[
			
				
			
		

I was struck recently by this brand advertising television spot from Titleist which hits on all cylinders:  emotional resonance, robust messaging, and strong production value.
The commercial opens with a beauty shot of the famous Titleist ball (shot larger than life) lying on a gorgeous sward of green grass, next to a headline of &#8220;Stories of [...]]]></description>
		<wfw:commentRss>http://amplitudecreative.com/2010/06/24/brand-watch-titleist-golf-balls/feed</wfw:commentRss>
		</item>
		<item>
		<title>Favicon : Gabriel Entertainment Group</title>
		<link>http://amplitudecreative.com/2010/06/23/favicon-gabriel-entertainment-group</link>
		<comments>http://amplitudecreative.com/2010/06/23/favicon-gabriel-entertainment-group#comments</comments>
		<pubDate>Thu, 24 Jun 2010 06:49:44 +0000</pubDate>
		<dc:creator>Duff Ferguson</dc:creator>
		
		<category><![CDATA[Favicons]]></category>

		<guid isPermaLink="false">http://amplitudecreative.com/?p=909</guid>
		<description><![CDATA[
			
				
			
		
Gabriel Entertainment Group of Los Angeles is charging ahead with several new projects, drawing on their deep experience and close association with leading Los Angeles casting agency Perry/Reece Casting.
This new favicon uses an iconic G letter, rendered with a slight bevel and overhead light, to represent this company that has delivered so many iconic films.
Too [...]]]></description>
		<wfw:commentRss>http://amplitudecreative.com/2010/06/23/favicon-gabriel-entertainment-group/feed</wfw:commentRss>
		</item>
		<item>
		<title>Print Ad : Auto Technology</title>
		<link>http://amplitudecreative.com/2010/06/23/print-ad-auto-technology</link>
		<comments>http://amplitudecreative.com/2010/06/23/print-ad-auto-technology#comments</comments>
		<pubDate>Thu, 24 Jun 2010 06:21:56 +0000</pubDate>
		<dc:creator>Duff Ferguson</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://amplitudecreative.com/?p=901</guid>
		<description><![CDATA[
			
				
			
		
A full page print advertisement design for Auto Success Magazine&#8217;s July issue, touting a technology company&#8217;s skill in managing online reputation programs for auto dealers.
]]></description>
		<wfw:commentRss>http://amplitudecreative.com/2010/06/23/print-ad-auto-technology/feed</wfw:commentRss>
		</item>
		<item>
		<title>Brand Watch : BP Oil</title>
		<link>http://amplitudecreative.com/2010/06/19/brand-watch-bp-oil</link>
		<comments>http://amplitudecreative.com/2010/06/19/brand-watch-bp-oil#comments</comments>
		<pubDate>Sat, 19 Jun 2010 08:38:36 +0000</pubDate>
		<dc:creator>Duff Ferguson</dc:creator>
		
		<category><![CDATA[Brand Watch : Notes on Corporate Branding and Culture]]></category>

		<guid isPermaLink="false">http://amplitudecreative.com/?p=874</guid>
		<description><![CDATA[
			
				
			
		
&#8220;Svanberg&#8217;s decision to relieve Hayward of [his] duties on the heels  of  the CEO&#8217;s  congressional testimony, analysts said, reflected BP concern  that Hayward was no longer effective in the role of primary  spokesman&#8230;&#8221; (LA Times, June 18, 2010)
It is a fact of life.  Disaster can and probably will strike every [...]]]></description>
		<wfw:commentRss>http://amplitudecreative.com/2010/06/19/brand-watch-bp-oil/feed</wfw:commentRss>
		</item>
		<item>
		<title>Custom MySpace : Willy T Bryant</title>
		<link>http://amplitudecreative.com/2010/06/14/custom-myspace-willy-t-bryant</link>
		<comments>http://amplitudecreative.com/2010/06/14/custom-myspace-willy-t-bryant#comments</comments>
		<pubDate>Mon, 14 Jun 2010 10:00:32 +0000</pubDate>
		<dc:creator>Duff Ferguson</dc:creator>
		
		<category><![CDATA[MySpace customize]]></category>

		<guid isPermaLink="false">http://amplitudecreative.com/?p=869</guid>
		<description><![CDATA[
			
				
			
		
The design for Willy T Bryant&#8217;s new customized MySpace Music page is inspired from the artworks and photos we recently created for his upcoming rock n&#8217; roll record &#8220;The Remission Sessions.&#8221;
An overhead shot of the Los Angeles downtown grid, centered on the LA river trench, forms the background.  A weathered border sets off the main [...]]]></description>
		<wfw:commentRss>http://amplitudecreative.com/2010/06/14/custom-myspace-willy-t-bryant/feed</wfw:commentRss>
		</item>
		<item>
		<title>Photography : Si French Clothing</title>
		<link>http://amplitudecreative.com/2010/06/10/photography-si-french-clothing</link>
		<comments>http://amplitudecreative.com/2010/06/10/photography-si-french-clothing#comments</comments>
		<pubDate>Fri, 11 Jun 2010 01:10:39 +0000</pubDate>
		<dc:creator>Duff Ferguson</dc:creator>
		
		<category><![CDATA[Fashion]]></category>

		<category><![CDATA[Portrait]]></category>

		<guid isPermaLink="false">http://amplitudecreative.com/?p=861</guid>
		<description><![CDATA[
			
				
			
		
A catalog photography shoot for Si French Clothing, which has a new line of t-shirts that will be debuted next month in a feature article in monthly national print magazine Music Connection Magazine.  A classic stroll and shoot session near Warner Brothers Studios in Burbank.
Models include Christine Vaughn (Sag/Aftra), Duff Ferguson, and John Paul.
To view [...]]]></description>
		<wfw:commentRss>http://amplitudecreative.com/2010/06/10/photography-si-french-clothing/feed</wfw:commentRss>
		</item>
		<item>
		<title>Print Ad : Auto Industry Technology</title>
		<link>http://amplitudecreative.com/2010/06/10/print-ad-auto-industry-technology</link>
		<comments>http://amplitudecreative.com/2010/06/10/print-ad-auto-industry-technology#comments</comments>
		<pubDate>Thu, 10 Jun 2010 09:50:06 +0000</pubDate>
		<dc:creator>Duff Ferguson</dc:creator>
		
		<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://amplitudecreative.com/?p=848</guid>
		<description><![CDATA[
			
				
			
		
A full page print ad for AutoSuccess Magazine, describing a uniquely successful auto dealer technology program for online reputation management.
They are advertising a product intended to tame all the time-consuming and intimidating aspects of managing a dealership&#8217;s online reputation, which is a form of word-of-mouth.  A conversational direction quickly emerged for the creative, and we [...]]]></description>
		<wfw:commentRss>http://amplitudecreative.com/2010/06/10/print-ad-auto-industry-technology/feed</wfw:commentRss>
		</item>
		<item>
		<title>SEO : More First Page Results</title>
		<link>http://amplitudecreative.com/2010/06/10/seo-more-first-page-results</link>
		<comments>http://amplitudecreative.com/2010/06/10/seo-more-first-page-results#comments</comments>
		<pubDate>Thu, 10 Jun 2010 08:30:13 +0000</pubDate>
		<dc:creator>Duff Ferguson</dc:creator>
		
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://amplitudecreative.com/?p=850</guid>
		<description><![CDATA[
			
				
			
		
Amplitude Creative is proud to announce that the company has now risen as high as the #2 slot on the first page of organic Google search results for &#8220;Los Angeles marketing communications&#8221; and &#8220;Los Angeles marketing communications agency.&#8221;  This is in relation to the more than 4 million results found in total.
High organic search result [...]]]></description>
		<wfw:commentRss>http://amplitudecreative.com/2010/06/10/seo-more-first-page-results/feed</wfw:commentRss>
		</item>
		<item>
		<title>SEO : Grant Langston is Modern Country Music</title>
		<link>http://amplitudecreative.com/2010/06/02/seo-grant-langston-is-modern-country-music</link>
		<comments>http://amplitudecreative.com/2010/06/02/seo-grant-langston-is-modern-country-music#comments</comments>
		<pubDate>Wed, 02 Jun 2010 09:45:24 +0000</pubDate>
		<dc:creator>Duff Ferguson</dc:creator>
		
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://amplitudecreative.com/?p=843</guid>
		<description><![CDATA[
			
				
			
		
The web is a place where smart content strategy coupled with real credibility can turn industries on their ear&#8230; there&#8217;s no better example than our client Grant Langston.  We built Grant a powerful Wordpress-powered, search optimized website last year and helped design a content strategy that makes it easy for him to stay current on [...]]]></description>
		<wfw:commentRss>http://amplitudecreative.com/2010/06/02/seo-grant-langston-is-modern-country-music/feed</wfw:commentRss>
		</item>
	</channel>
</rss>

<!-- Dynamic page generated in 0.525 seconds. -->
<!-- Cached page generated by WP-Super-Cache on 2010-09-08 14:28:28 -->
