Amplitude Creative conducts paid digital media planning, buying and management activities. This begins with launching a paid search and display program. It then expands into additional media tactics as performance and growth opportunity dictate.

Activities include:

  • Digital media planning and buying services (including paid search and display)
  • Paid search program build-out, including keyword selection, ad copy development and audience targeting setup
  • Creative asset identification and spec definition
  • Text ads and banner ads written and designed as needed
  • Sales landing pages designed and coded
  • Day-to-day program management and optimization
  • Weekly planning and touchbase meeting
  • Monthly reporting and optimization recommendations
  • Access to a real-time dashboard of performance (outlined in Analytics section)
  • Bid management tool identification and setup as required